By Xenia Maat
The restaurant business is growing at an unprecedented rate. Table service restaurants are having a difficult time finding and training front-of-the-house staff. Many restaurant owners are settling for mediocre badly trained subpar managers and wait staff. One company is doing something about that situation. The Server Academy trains managers and staff to rise above the average and maintain a culture of excellence.
Based in Washington, D.C., The Server Academy trains front-of-the-house managers and staff, as well as, providing off site training for beginner and intermediate servers. More and more people are enter the table service restaurant business. Employment is trending up while qualified specialtized training is trending down. According to statistics food services and drinking places employment continued to trend up in August 2016 (+34,000). Over the year, the industry has added 312,000 jobs. (Source).
Many owners are relying on untrained and/or badly trained managers and staff to keep their business competitive. The fact is, training is crucial to maintaining the competitive edge in today’s aggressive restaurant market. Only the owner’s that make a serious commitment to ongoing training will survive. As of 2015, 46% of all restaurateurs in a Toast survey listed hiring, training, and retaining restaurant staff as their #1 challenge (Source ).
The training provided by companies like The Server Academy is designed to give your customers an experience that will build return business. A recently survey shows that 56% of adults say they would rather spend money on an experience, such as a restaurant or other activity, compared to purchasing an item from a store. (Source)